- Company: Bielenda
- Location: Dubai, UAE
- Stand size: 24sqm
- Category: Middle East
Beautyworld Dubai is one of the leading events for the beauty and cosmetics industry in the Middle East. Held at the Dubai World Trade Centre, the exhibition brings together cosmetics and fragrance manufacturers, skincare brands, distributors and industry professionals from around the world. It is primarily a place for business meetings, networking and presenting new products.
During this year’s edition, we had the pleasure of delivering a stand for Bielenda Group. The design combines a bright, elegant colour palette with distinctive gold accents, highlighting the premium character of the brand.
A key element of the project was product presentation. We used illuminated, arched display units together with circular elements featuring the identities of the Group’s individual brands. This makes the stand highly visible from several directions while giving each brand its own clearly defined space.
The design is complemented by dedicated areas for business meetings and an open, welcoming layout that encourages visitors to step inside and explore the stand.
Another international project, this time in Dubai — and another stand we are proud of.
