- Company: Poland Ministry of Agriculture
- Location: Kielce, Poland
- Stand size: 300sqm
- Category: Europe
During AGRO & Active TRAVEL – Rural Tourism and Active Leisure Fair, we delivered a 300 m² exhibition stand that became a central presentation space for 17 agricultural advisory centers from across Poland.
The event focused on promoting rural tourism, active leisure, and regional potential. The presence of public authorities, including the Minister of Agriculture and Rural Development, highlighted the growing importance of this sector and its future direction.
Our goal was to create a space that would unify multiple institutions into one coherent and easy-to-navigate environment. Instead of dividing the area into separate, competing booths, we designed an open and functional structure that encouraged communication and smooth visitor flow.
The concept included:
- clear zoning for individual institutions,
- a consistent visual identity,
- well-defined information points,
- and dedicated areas for meetings and discussions.
As a result, the stand not only presented the offer of individual regions but also built a strong sense of collaboration and cohesion within the sector.
This project reflects a broader trend in the development of rural tourism in Poland, which is increasingly becoming a conscious choice for those seeking authentic and active experiences. AGRO & Active TRAVEL is an initiative with the ambition to become a recurring industry event — and we had the opportunity to co-create one of its key spaces.
